Our company is happy to mention you to Jacknife try leading the new go-to- bwin casino paign getting Hard rock Hotel & Gambling enterprise Ottawa-the fresh brand’s very first-actually ever Canadian place! Since Hard-rock embarks to your an effective $350M extension and rebrand, we are honoured so you’re able to shape a strategy that do not only honors Tough Rock’s heritage and also amplifies the ability for the Ottawa.
Noted for providing immersive entertainment skills international, the hard Stone� is definitely a favourite around the world destination for natives and people alike. The brand is within a vibrant day and age from expansion and you will revitalization, while the phase is set getting a grand starting out of Canada’s earliest Hard rock Resorts & Gambling establishment � having Jacknife top the newest charges to develop the newest go-to-paign for their Ottawa area.
HRI turned into the original privately-owned gaming team designated good U
�The 350 mil money extension and you can rebranding will disturb the hotel, activity, hospitality, and you can gambling opportunities inside the East Ontario and you will beyond,� says Christine Crump, Chairman away from Hard rock Resorts and Gambling establishment Ottawa. Canadians will not have to get across a line to try out all that Hard-rock provides. Jacknife’s really works coincides on the world-category really works and you can experiences i deliver to your website visitors.�
The latest extent away from Jacknife’s work has a full strategic and creative growth of the new go-to-paign, which have a look closely at building excitement and you will operating wedding around the all touchpoints. The newest campaign commonly embody the new substance from Hard Rock’s brilliant people, ensuring the opening gets a beacon to own recreation hunters.
�We’re thrilled to collaborate with an international brand such Hard rock from the such as a crucial second,� states Mikey Richardson, Co-Inventor and you may Administrator Creative Director at the Jacknife. �Top honors-up to the brand new 2025 discharge gives us the ability to would one thing really captivating-a strategy that do not only honors Difficult Rock’s history and also amplifies the power for the Ottawa.�
It partnership stresses purpose-inspired storytelling, with both Jacknife and hard Rock Resorts & Casino Ottawa concerned about curating a seamless, high-impact brand experience that can place the new stage to own a huge opening particularly few other.
Hard-rock All over the world (HRI) is one of the most globally accepted organizations with sites within the more 74 places spanning 313 locations that become had/subscribed otherwise addressed Rooms, Casinos, Rock Stores�, Live concert Locations and you will Cafes. Their Unity because of the Hard-rock� around the world commitment program benefits players having carrying out the things they love all over acting services around the world. HRI plus released a m&a entitled Hard rock Digital for the 2020, an internet sportsbook, shopping sportsbook and websites gambling program. You start with an Eric Clapton guitar, Hard rock is the owner of the fresh new world’s prominent and more than rewarding type of genuine music collectibles in the more 88,000 pieces, being shown during the the urban centers worldwide.
S. Best managed Team of the Deloitte Private as well as the Wall structure Highway Diary inside the 2021 and it has while the come recognized fourfold. Hard rock was also recognized by the Forbes among Earth’s Best Companies, and Greatest Employers for ladies, Range and you will The brand new Grads and you can a premier Highest Boss regarding Travel & Entertainment, Gaming and you may Activities World. Regarding the 2022 Around the world Playing Awards, Hard-rock is actually entitled House-Founded Agent of the season on the next amount of time in five decades.
Hard rock Around the world currently keeps resource grades out of number 1 capital-degree rating providers: S&P Global Evaluations (BBB-) and you can Fitch Evaluations (BBB). For additional info on Hard-rock Worldwide, go to hardrock otherwise store.hardrock.
Rideau Carleton Local casino commercially started since Rideau Carleton Raceway in the 1962, since Canada’s very first-ever five-eighths kilometer egg-shaped and has now come a key section of Ontario’s use racing people since. Since the inclusion out of playing inside , the city away from Ottawa has had approximately $6 million per year and most $106 mil in total repayments getting hosting Rideau Carleton Local casino in this the brand new National Money Part.
That have desperate expectation of your opening of the fresh Hard-rock Resorts & Local casino Ottawa, Rideau Carleton Casino remains open 24/seven, ready to serve the traffic with the exact same hard work and adventure. Hard rock are trying to create a different sort of county-of-the-art entertainment studio which can soon bring the fresh new legendary Hard-rock brand so you can Ottawa and enliven the town including no time before. Future places should include a modern resorts design that have 150 room, together with twenty two rooms, lengthened gambling floor plus 1,five hundred slots, forty alive-actions dining table online game, and you will highest-limitation playing. Visitors can enjoy more than ten dinner, pubs, and you can lounges, including the renowned Hard rock Restaurant and you can Council Oak Steakhouse. The resort can also be where you can find the newest vintage Stone Shop, a 1,800 together with seat Hard rock Real time venue, and you can genuine musical collectibles.
The latest studio is a huge driver out of work creation and will employ over 700 regional owners, immediately following done. Hard-rock Hotel & Gambling enterprise Ottawa will stay the brand new society regarding community money as a consequence of local sponsorships and you can nonprofit partnerships, increasing the existence from owners and you will people the exact same while the try depending under Rideau Carleton Casino.
Rideau Carleton Local casino is actually work because of the Hard rock Global and you will ruled of the Ontario Lotto and you can Betting Business (OLG). Having OLG commitment, Rideau Carleton Gambling enterprise demonstrates an everyday dedication to responsible gaming having full utilization of OLG’s Takes on and that is acknowledged from the RG See certification program.
For additional information on Rideau Carleton Gambling enterprise, see rideaucarletoncasino
Jacknife try an independent, full-solution imaginative brand company headquartered in the Toronto, Canada. With more than 29 many years of community experience, Jacknife could have been at the forefront of getting outstanding branding and imaginative ways to a varied range of customers. Of the leverage the fresh new strong mix of proper invention, Jacknife empowers names to build extreme business worthy of from fuel of invention.